Debbie Smith  debbie_smith@passionateaboutmarketing.com

Marketing Professional

Experience

Directed advertising agencies, graphic artists, and print vendors related to the development of print, broadcast, social media and website support targeting professionals in the commercial/residential building products industry, and consumers buying through retail home improvement channels. Coordinated North American trade shows; supervised translation of MSDS and TDS documents from English to foreign languages; supervised website maintenance, and directed design/revisions of product packaging labels.

Executed Strategic Business Unit (SBU) marketing strategy increasing sales by 15%.        

Integrated a job tracking software allowing Product Managers to view the progress of portfolio projects from start to finish.

Produced photography/video projects for use in website, collateral materials, and customer advertising to create customer pull-through.

Introduced a Digital Asset Management program as a “one stop shopping” source to locate, view and download videos, product and application photos, collateral materials and packaging labels.

Successfully launched the introduction of DuraTac® - a multi-ply, self-adhered modified bitumen membrane. Launch   included the production of a product application video, Sales literature binder, brochures, product samples, and co-op programs to create customer awareness and build sales.

 

Henry Company  2003—2011

Effectively promoted Blueskin®VP –

a fully integrated, self-adhered,vapor

permeable air and water barrier

membrane introduction.

 

Developed a dimensional direct mail

piece in English and French, an

Introductory brochure, and product

samples. Additionally, produced

trade show signage, product mock

ups, brochures and sell sheets to

educate and introduce the new

product to new and existing

customers.

 

Managed a $300K per year Sports

Marketing campaign with the

Indianapolis Motor Speedway.

Negotiated and coordinated travel &

hotel arrangements, transportation to

& from the races, and food &

Beverages in Company hospitality

suite for over 100 people for all three

races held at the track: Indy 500,

U.S. Grand Prix, and NASCAR

Allstate 400.

Managed facility office by preparing daily / weekly / monthly sales reports and personnel files.  Monitored progress of government projects; tracked employee time sheets, and fulfilled documentation related to Security Clearances.

 

Implemented Purchase Requests,

Purchase Orders, Operational Plans, and

Payables in a timely manner and to

ensure necessary production materials

were available when needed.

 

Developed fiscal budgets to maintain

government contract specifications.

 

Researched new business opportunities

to provide information and data to create

new sales.

High Technology Solutions, Inc 2002—2003